Beginning today, Southwest Airlines will serve a new coffee onboard its aircraft called LIFT(TM). LIFT is a rich, dark-roasted, 100-percent Arabica blend of South and Central American coffees. In an effort to enhance its Customer Experience, the airline will serve the upgraded coffee blend in new, 8 oz. eco-friendly paper cups. The cups are made from 12 percent post-consumer recycled materials with built-in sleeves made of 99 percent post-consumer recycled material. In addition to new coffee and cups, the airline will serve individual Coffee-Mate(R) liquid creamers instead of powdered creamer. The best part of all is that Southwest Customers are getting these upgrades for FREE!
Check out Southwest Airlines’ company blog, Nuts About Southwest, to view a video on the new coffee and the first blog post written by Herb Kelleher, Founder and Chairman Emeritus of Southwest Airlines.
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